By planting over 13,000 native trees, the company reinforces its commitment to sustainable tourism and restoring Andean forests in Cusco.
The TreXperience team carried out a meaningful reforestation campaign in the Qente sector, within the community of Qorihuayrachina, planting more than 13,000 tara trees. This effort aims to restore the Andean forests along one of Peru’s most iconic routes, the Inca Trail.
Led by CEO Juan Carlos Coronel, and with active participation from porters, guides, office staff, volunteers, and local community members, the reforestation covered several hectares of land. This initiative strengthens the company’s dedication to sustainable tourism while fostering collaboration between the tourism sector and Andean communities.
Campaign impact
- Ecosystem Restoration: Tara planting helps rehabilitate degraded soils, protect water sources, and promote regional biodiversity.
- Community Benefits: Local communities gain from the collaborative effort, increasing awareness about the importance of preserving natural resources.
- Sustainable Future: The project supports a model of responsible tourism that integrates local residents in protecting and appreciating their environment.
The choice of tara, a native and resilient species, ensures its adaptability to the local climate and soil, improving land quality and creating long-term positive effects on the ecosystem.
“Reforestation isn’t just about planting trees; it’s about planting hope for future generations. We want the Inca Trail to be more than just a tourist destination—it should stand as a symbol of sustainability,” said Juan Carlos Coronel, CEO of TreXperience.
This campaign relied on the active involvement of local communities and committed volunteers. Residents of Qorihuayrachina participated in training workshops to ensure proper care for the newly planted trees, fostering a sense of ownership toward the project.
Meanwhile, the TreXperience team worked tirelessly alongside porters and guides, showcasing how tourism and environmental conservation can thrive together.
By planting over 13,000 tara trees, TreXperience has left an ecological footprint while delivering a clear message: preserving the Inca Trail and the Andean forests is a shared responsibility that benefits nature, local communities, and the future of tourism in Peru.