In a unique collaboration, the Commission for the Promotion of Peru for Export and Tourism (PromPerú) has teamed up with the renowned Chinese luxury travel magazine Voyage to launch a special edition highlighting Peru's cultural, natural, and historical richness.
This initiative features the participation of celebrated Chinese actor Xia Yu, who, accompanied by a team of journalists and producers, explored various corners of Peru, sharing his impressions and experiences.
Xia Yu stated that visiting Peru leads to a profound transformation: "It's an opportunity to enrich our lives significantly." This special issue, the first of its kind dedicated exclusively to Peru by a leading publication in China, has reached nearly 4 million readers, emphasizing not only the country's tourist attractions but also the hospitality of its people.
The extensive coverage includes 30 pieces of diverse content, from articles to videos, distributed on major platforms such as Weibo, WeChat, Toutiao, and Xiaohongshu. These publications capture the essence of a majestic and welcoming Peru and document Xia Yu and his team's journey through iconic destinations like Lima, Cusco, and Puno.
This campaign by PromPerú is part of a broader strategy to position Peru as a top-tier global tourist destination. It specifically targets the Chinese market, one of the most crucial in the international tourism industry. Xia Yu's visit strengthens the ties between Peru and China, encouraging interest in discovering Peru's rich traditions and unique landscapes.
Moreover, recent data from PromPerú shows a significant interest among Chinese tourists in resuming international travel after the COVID-19 pandemic, with more than 50% planning vacations abroad. This audience prefers authentic experiences and contact with nature, making Peru an ideal destination.
To learn more about this fascinating edition of Voyage and explore related content, you can visit the magazine.
This coverage is more than just a promotion; it is an open invitation for Chinese tourists to experience the magic and charm of Peru firsthand.
Source: PromPerú.