16 Million tourists visit the Andean Community each year: A growing potential

According to data from UNWTO 2022, the tourism sector plays a significant economic and social role in the Andean subregion. The Virtual Forum on the Tourism Potential of the Andean Community**, organized by the CAN General Secretariat, highlighted progress and challenges in tourism across the four member countries.

Gonzalo Gutiérrez, Secretary-General of the CAN, emphasized the positive impact of tourism on the region’s economy. "The Andean Community has an exceptional opportunity to attract more tourists, especially to lesser-known destinations that offer an impressive cultural, historical, and gastronomic richness," Gutiérrez said.

He also pointed out that while the CAN represented just **1% of global travelers in 2022**, there is vast potential to increase its international appeal by offering innovative and sustainable tourism products that align with global market trends.

Intra-community tourism: A growing force

A significant highlight is that 4 out of 10 tourists visiting an Andean country come from within the subregion. This dynamic is supported by agreements such as passport- and visa-free travel for CAN citizens, fostering more accessible and dynamic tourism.

This internal flow reflects the cultural strength and connection among Andean countries, which share traditions, breathtaking landscapes, and a sense of community that transcends borders.

New strategies for a promising future

The forum outlined several key strategies:

1. Promoting lesser-known destinations: Highlighting alternative routes and experiences that integrate local communities.
2. Sustainable tourism: Prioritizing environmental conservation and inclusive economic development.
3. Adapting to new trends: Creating digital, personalized tourism offerings focused on unique experiences.
4. Regional collaboration: Strengthening partnerships among member countries to position the CAN as a must-visit global destination.

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