In collaboration with TurismoIn, the organization presents an optimistic outlook for Peru’s tourism industry, highlighting increased budgets, technological preferences, and a focus on traveler comfort.
As 2024 approaches, PromPerú and TurismoIn have shared a detailed analysis of trends expected to shape traveler priorities in 2025. The data shows a projected increase in travel frequency and budgets dedicated to more personalized and comfortable experiences in Peru. The report indicates that 70% of travelers plan to maintain or increase their spending on international flights, while 68% intend to do the same for accommodations. Travelers are willing to invest in enhancements that elevate their experience in Peru, such as:
- Seat selection on flights: 35%.
- Travel insurance: 35%.
- Room upgrades or changes: 29%.
More than 50% of travelers plan to spend significant time in their accommodations, emphasizing the importance of careful selection. The most popular channels for finding accommodations include online travel agencies (18%), search engines (13%), social media (11%), and personal recommendations (7%).
Accommodation priorities for 2025
Travelers are looking for more than just a place to sleep; they want complete experiences within their accommodations. Key features include:
- Comfortable bedding and pillows: 56%.
- Panoramic views from the room: 53%.
- Entertainment access, such as TVs or sound systems: 35%.
- Other priorities include breakfast options (47%), room size (30%), and airport transfer services (28%).
Technology and the rise of artificial intelligence
Artificial intelligence (AI) is reshaping how travelers plan and enjoy their trips. According to the report, 78% of travelers are open to using AI tools for activities like:
- Itinerary planning.
- Booking flights and accommodations.
- Interactions during hotel stays.
However, certain services are still preferred when managed by humans, such as:
- Culinary services: 53%.
- Bar and mixology: 36%.
- Spa treatments: 36%.
- Concierge services: 31%.
- Room cleaning: 28%.
With this data, PromPerú aims to align its tourism promotion strategy with modern traveler expectations. The trends underscore the importance of offering authentic experiences that combine Peru’s rich cultural heritage with high-quality services.