The strategic partnership will launch a campaign focused on promoting the tourist attractions of Lima and Cusco in Mexico. This campaign will run until November 2024. They expect to reach over 89 million people through ads, which will help boost air connectivity and attract more tourists to Peru.
In addition to digital promotions, the campaign will also use radio, partnering with the Grupo Fórmula radio network in Mexico City. There will also be ads on screens in the Premier lounges of the airports in Mexico City, Guadalajara, and Monterrey.
Aeroméxico, one of the biggest airlines in Mexico, offers direct flights to the U.S., Canada, South America, the Caribbean, Central America, Asia, and Oceania. The airline has 23 years of experience selling Peru as a travel destination.
From January to July 2024, a total of 1,874,800 travelers visited Peru, and 5,071 of them were from Mexico. This shows a 56% increase compared to 2023. Mexico is the seventh largest source of tourists to Peru in Latin America and the ninth worldwide, which is why it is an important part of Promperú's strategy.
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Source: Cámara Nacional de Turismo de Perú