Peru honored as Top Adventure Destination by Wanderlust at the World Travel Market in London

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At the World Travel Market (WTM) in London, Peru earned recognition as one of the world’s most coveted adventure destinations, taking the silver award for "Most Desirable Adventure Destination," presented by the prestigious British magazine Wanderlust.

Rafting in Cusco | TreXperience
Rafting in Urubamba River, Cusco Peru.

The honor, awarded based on 3 million votes from 168,000 travelers worldwide, ranks Peru second globally, just behind New Zealand and ahead of the United States, Colombia, and Chile. This achievement underscores Peru’s appeal in adventure, culture, and gastronomy—essential pillars of its tourism offerings.

What did international travelers highlight about Peru?

  • Natural diversity and adventure: Peru’s diverse geography, spanning the Andes, Amazon rainforest, and Pacific coast, provides thrilling experiences like trekking the Inca Trail, rafting jungle rivers, and sandboarding in the Huacachina desert.
  • Cultural heritage: With archaeological sites like Machu Picchu and Caral and historic cities such as Cusco and Arequipa, Peru connects visitors with its rich Inca and pre-Inca heritage.
  • World-class cuisine: Peruvian cuisine blended Andean and coastal traditions with innovative techniques to offer visitors an exceptional culinary experience.

Peru’s impact at WTM

Peru is stand at the WTM captivated attendees with cultural and culinary showcases, highlighting the depth of its heritage. Promperú organized traditional dance performances and tastings of signature Peruvian dishes like ceviche and causa limeña, creating a memorable experience for journalists, tour operators, and industry professionals.

The World Travel Market: A global tourism stage

From November 5 to 7, the WTM gathered global tourism leaders and experts to explore and evaluate various destinations. Peru’s presence stood out, not only for the *Wanderlust* award but also for its capacity to foster strategic connections with other international markets, reinforcing its image as a sustainable, well-rounded destination.

This recognition strengthens Peru’s reputation as a top adventure destination, inviting new explorers to experience a land of breathtaking landscapes, authentic adventures, and vibrant culture, solidifying its place on the global tourism map.

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