Peru dominates the region, cementing leadership in tourism and cuisine with five major honors at the World Travel Awards 2025, the “Oscars of Tourism.” Peru Attractions take center stage with a standout performance.
Peru marked another milestone in global tourism at the World Travel Awards 2025 South America gala, held on September 27 in Cancún, Mexico. In this edition, regarded as the industry’s premier awards program, the country secured five top-tier titles that reaffirm its continental leadership.
These honors highlight the strength of the culture, history, and gastronomy of Peru, while showcasing its natural wealth and the value of its heritage. According to Marca Peru, this achievement strengthens national leadership and boosts the country’s image as a must-see destination for travelers worldwide. Peru Attractions gain even greater visibility among international audiences.
By the way, Marca Peru is the official country brand, a communication and marketing tool created by the Peruvian State to promote tourism, exportable supply, and attract investment, with the aim of building a positive and strong image of the country at national and international levels.
Which awards did Peru win at the World Travel Awards South America 2025?
The awards were:
- South America’s Leading Destination 2025 (third consecutive year).
- South America’s Leading Cultural Destination 2025 (tenth title).
- South America’s Leading Culinary Destination 2025 (twelfth win).
- South America’s Leading Tourist Attraction 2025: Machu Picchu, the world wonder, also honored in 2018, 2019, 2020, 2021, 2022, 2023, and 2024.
- South America's Leading Contributor to Sustainable Tourism 2025 (Won for the first time).
Founded in 1993, the World Travel Awards recognize excellence across the tourism industry. Winning these categories is a global seal of quality that places destinations at the forefront of tourism competitiveness.
So now you know, explore the best routes like the Inca Trail to Machu Picchu in Peru and see why the 2025 World Travel Awards honored the Andean country in its five most important categories!
