The famous bear walked around the world promoting his new movie, “Paddington in Peru” and promoting the best of this fantastic country with various cultural activities.
Promoting Peru
On March 1st, the Commission for the Promotion of Peru for Exports and Tourism, called PROMPERU, held an awesome event in South Korea together with Sony Pictures and Lotte Cinema. In which trips to Peru and merchandising of the film "Paddington in Peru" were offered. A whopping 6,200 people joined in on a digital event about the movie, showing how much the South Korean public is interested in the lovable bear and the beautiful Peru as a tourist destination.
And just this past January, PROMPERÚ brought the premiere of "Paddington in Peru" to the city of Leidschendam in the Netherlands. It was a wonderful event that brought together over 400 spectators, who got to enjoy traditional dances and delicious products like Peruvian chocolate and coffee. Of course, the highlight of the evening was the witty antics of the adorable bear, Paddington, who brought a touch of Peru to the Netherlands.
On February 13th in Toronto, just one day before the big world premiere, PROMPERÚ threw an invite-only screening of "Paddington in Peru" for the Canadian media, influencers, and strategic partners. The screening got coverage in some of the area's most popular local media outlets, like Travel Courier and Profession Voyages. At the event, everyone got an activity book with stickers featuring the famous bear and learned more about the destination called Peru.
Paddington in LATAM
For its part, PROMPERU held exclusive premieres of "Paddington in Peru" in Chile, Ecuador, and Colombia. They invited journalists and influencers to come and show off the film and Peruvian culture. The events included promotional merchandise and, in Ecuador, traditional dances.
Without a doubt, the bear did his thing, showing a little bit of Peru to the world and revealing the best of the country, its history, and its people.
