Ica, Peru. As part of Promperú’s efforts to elevate Peru in the international market, the well-known Canadian show *Occupation Double* selected Ica to film a special episode aimed at its audience.
In collaboration with Promperú, *Occupation Double* brought its production team to Ica, creating an ideal episode for its young audience seeking unique and romantic experiences. With 18 seasons and 15 years on air, the show has been a reference point for couples looking for unforgettable travel experiences.
During their visit, the *Occupation Double* team explored Ica’s rich natural beauty and culture, capturing a variety of activities that reflect the region’s diversity:
- Ceviche cooking class: The international cast joined a class to learn the art of making ceviche with fresh, local ingredients, highlighting the appeal of Peruvian food.
- Local wildlife watching: The team enjoyed an excursion to observe guano birds, Humboldt penguins, and sea lions, discovering the biodiversity of Ballestas Islands in Paracas.
- Huacachina dunes experience: An exhilarating dune ride showcased Ica’s adventurous side and natural beauty.
- Romantic desert dinner: A grand finale with a desert dinner brought a luxurious and romantic touch to the experience.
Aired on October 21 in Québec, the episode drew 4.5 million views, providing a valuable promotional boost for Ica’s qualities as a tourist destination in Peru. Additionally, *Occupation Double* shared the journey on social media and the Noovo Moi blog, amplifying the campaign’s impact and helping to position Ica as a dream destination for international tourism.