Peru made a significant impact at the IMEX 2024 Fair in Frankfurt, bringing together top companies in the business tourism sector.
IMEX 2024 in Frankfurt ran from May 14 to 16, known as MICE (meetings, incentives, conferences, and events). The Consulate General of Peru in Frankfurt supported the Peruvian delegation, which included representatives from prestigious hotel brands like Sheraton, Libertador, and Costa del Sol, as well as prominent tourism companies.
Tourism offerings and business contacts
The national delegation showcased a wide range of Peru’s tourism offerings to international buyers, highlighting the diverse destinations and services the country has to offer. This presentation not only captured the attention of attendees but also facilitated valuable business contacts, strengthening Peru's presence in the global business tourism market.
Pisco Sour tasting
One of the highlights was the tasting of Peru's signature cocktail: the Pisco Sour. With support from the Consulate, this activity took place at the Peruvian stand, attracting many visitors interested in the richness and diversity of Peruvian gastronomy.
Importance of participation
Peruvian exhibitors emphasized the importance of participating in IMEX 2024, one of the most significant fairs in the MICE sector. This event provides an invaluable platform to position Peru's tourism offerings in various international markets, promoting the country as an ideal destination for events and conferences.
Why visit Peru?
Peru stands out not only for its rich history and culture but also for its ability to offer unique experiences in the realm of business tourism. From majestic landscapes like Machu Picchu to a vibrant culinary and cultural scene in cities like Lima and Cusco, Peru positions itself as a top-tier destination for meetings and corporate events.
By participating in IMEX 2024, Peru reaffirms its commitment to growing and establishing itself as a world-renowned business tourism destination.