Urubamba, ubicado en el Valle Sagrado de los Incas en Cusco, será el escenario de la Reunión Ministerial de Turismo 2024.
From Wednesday, June 5 to Sunday, June 9, Urubamba, in the Sacred Valley of Cusco, will host the Ministerial Meeting on Tourism (TMM) as part of the Asia-Pacific Economic Cooperation (APEC) forum. Delegates from the tourism sector of 21 economies will gather to discuss strategies and policies for the development of sustainable, innovative, and resilient tourism.
Focus on Sustainable Tourism
The Minister of Foreign Trade and Tourism emphasized that the discussions will focus on promoting sustainable tourism. “Tourism has a significant impact on the region, generating economic activity and employment and stimulating both domestic and external demand. It is a key driver for economic recovery,” the minister stated.
Key activities and events
Several activities will enrich the event’s agenda, including:
- Bilateral meetings: Direct exchanges between representatives of the 21 economies to strengthen cooperation and strategic alliances.
- Ministerial technical visit to the Historic Sanctuary of Machu Picchu: An opportunity for delegates to experience firsthand one of the world’s most iconic tourist destinations.
- Expo Fair of products, crafts, and technology: A platform to showcase Peru’s cultural and technological wealth, promoting local talent and innovations in the tourism sector.
Impact on the local community
Hosting this international event in Cusco will directly benefit the local tourism sector. Visitors will have the chance to explore the region's impressive attractions and landscapes, boosting the local economy. Additionally, the exhibition of products and handicrafts will allow local artisans and producers to present their work to an international audience, opening new business and collaboration opportunities.
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With the TMM and related events, Cusco positions itself as a critical destination for international tourism, reinforcing its role as a leader in promoting sustainable and culturally enriching tourism practices.